Business Ideas
Delivered Right to Your Desktop
The PBH e-Learning Series puts PBH’s specialists in fruit and vegetable
health marketing and outreach to work for you. Our experts have developed seminars
designed to transfer to you the tools and information needed to increase fruit
and vegetable consumption and close the fruit and vegetable consumption gap –
at retail, in foodservice, in the media and in the community. You can
put what you learn to work immediately to support and grow your business.
We deliver PBH’s experts right to your desktop, via Web-based
seminars that harness the latest technology to deliver learning content.
You don’t even have to leave your office, which means a minimal
time commitment and minimal work disruption for you.
How to Participate
You don’t need to be a computer genius to participate. All you need is
a telephone line to access the audio portion of the webinar, and a computer with
a separate Internet connection to access the visual portion. You don’t
need special software, and you don’t need any other high-tech gadgetry.
All training materials are delivered in electronic format for easy sharing with
your colleagues and filing – and you can request a recording of the session,
for future reference.
It's
Cost Effective
You save because we have harnessed the power of the Internet and don’t
have any of the usual costs associated with hosting a physical conference,
so our registration fees are significantly lower than traditional
educational conferences. On top of that, you don’t have to pay additional
travel costs usually involved with getting you to a conference, saving you
additional money. Heck, even the phone call to access the webinar is toll-free.
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| Topics
and Program Schedule |
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Foodservice:
The Next Big Opportunity for
Fruits and Vegetables
Wednesday, November 17, 1:30-2:30 PM EST
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More than half of the average American family’s food
dollar is now spent on food prepared away from home – yet
there is still a dearth of healthy fruit and vegetable offerings
on menus. Learn about opportunities to grow fruit and veggie
offerings in foodservice, featuring brand new PBH research offering
valuable insight into what consumers want.
Staff expert
PBH Director of Foodservice Brenda Fried Humphreys
Who should participate
Anyone interested in increasing fruit and vegetable offerings in commercial
or school foodservice.
- Fruit and Vegetable Growers, Packer/Shippers
- Marketers and Processors
- Foodservice Distributors
- State/Territorial/Military 5 A Day Program Coordinators
- Public Health Professionals
- Foodservice Operators
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Closing
the Consumption Opportunity Gap at Retail with
5 A Day The Color Way
Wednesday, December 15, 1:30-2:30 PM EST
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Americans are falling far short of their 5 to 9 A Day goal,
presenting a tremendous opportunity to boost consumption – and
fruit and vegetable sales in the process. Hear from PBH retail
experts on how to effectively use the 5 A Day The Color Way campaign
to close the consumption opportunity gap, for better public health – and
boost your bottom line.
Staff experts
PBH Director of Retail Marketing Bryant Wynes
Who should participate
- Fruit and Vegetable Growers, Packer/Shippers, Marketers
and Processors
- Retailers
- Retail Distributors
- Consumer Affairs Advisors
- State/Territorial/Military 5 A Day Program Coordinators
- Public Health Professionals Interested in Partnering with
Local Retailers
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Packaging
and Beyond: Putting Nutrient and
Health Claims to Work for You
Wednesday, January 26, 1:30-2:30 PM EST
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Are you communicating the nutrient and
health benefits of your fruit and vegetable products to consumers
as effectively as you
could be? Hear from PBH’s federal labeling experts about
the latest labeling and claims opportunities to make the most of
your products’ healthy profile, what you can – and
shouldn’t – say in different venues, and how PBH
can help you maximize those opportunities to attract increasing
health-conscious
consumers.
Staff experts
PBH Nutrition Marketing Manager Linda Brugler, MBA, RD
Who should participate
- Fruit and Vegetable Growers, Packer/Shippers
- Marketers and Processors
- Marketing and Communications Personnel Retailers
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Register
Today!
Your colleagues can participate with you for one low registration fee. The
number of co-workers who can join you is limited only by the size of your office.
Sign up today to take advantage of these tremendous “can’t
miss” opportunities to learn how to put the 5 A Day program and
5 A Day The Color Way message to work for your business. To register
to participate in our 2004 webinars, visit the PBH e-Learning
Series registration website.
Have questions, feedback, or a future session topic? E-mail us. |
